This is the time of EOSS- Retailers are gearing up for their one of the biggest festival “End of Season Sale”. In this article I would throws light upon the best practices for EOSS. Due to the high inflation rate most of the customers waits for end of season sale so that they grab their favorite fashions brands. It is a win-win situation for retailers and customer as well. For retailers its helps to clear the old stock and for customers it helps them to purchase their desired products on discounted rates.
EOSS acts as a magnet for the stores to attract more customers and to set of new customers as well.
And undoubtly, store managers have to deal with extra load of work during EOSS. As like sometimes working hours increases due to the increased in the footfalls of the customers etc.
So now question is how to keep your staff motivated and satisfied towards the organization, their personal and professional growth etc.
BRANDS understand this aspect very well and that’s why they apply employee friendly policies to keep their internal staff motivated, happy and satisfied towards the organization. Most of the brands increase their staff at the store level and also revised their incentive plans to keep their staff happy and motivated as well.
Speaking on the same, Sahil Malik, MD, Da Milano says: “During EOSS, our customers get good deals and discounts on articles of their choice. It helps them fetch their desired bags on discounted rates. (source-www.indiaretailing.com)
Siddharth Bindra, MD, BIBA shares: “EOSS are not just stock clearance; rather, they create an avenue for attracting new consumers. We are able to make many new patrons through the associations which are initiated at such sales.” (Sourse-www.indiaretailing.com)
Once again June-July season is round the corner and retailers are ready to make their biggest festival to be more successful.