Do you know about marketing?

Do you know what digital marketing is?

Do you know about integrated digital marketing and personal branding?

Do you know CATT marketing funnel (from expert’s perspective- Digital Deepak)?

If yes, wow that’s great!

If no, no need to worry. Here we will discuss all these pointers (Learning from SuperHeroes, who are already experts in the field of Digital Marketing).

Marketing is complex.

Marketing is a game of experimentation.

It includes tons of different disciplines, strategies, and tactics. Few strategies work out and few don’t. In simple terms, it’s more science than art and creativity.

Marketing can be the spark of life for organization.

Many people misunderstood the fundamentals of marketing.

“Business has only two functions – Marketing and Innovation.”  ~ Milan Kundera

As a result, developing a basic understanding of how it works can be difficult.

Like a lot of things, however, future success starts with solid fundamentals.

And if you’re looking to learn, you’ve come to the right place. This post will cover everything that you need to know about “Law of Marketing”.

Marketing is all about creating a demand in market, make consumers aware about your brand/product & drive profitable customer action.

Fundamentals of Marketing

Marketing has a role throughout the entire process and product lifecycle. As there is one wonderful saying “Jo Dikhta Hai, Vhi Bikta Hai” means “what is displayed …is what is sold”.

At first glance, a company has an idea for a product or service.

Than research and survey part started, where company determine whether the product or service idea is workable or not.

After market research and analysis, product or service is produced and released to the marketplace.

Now, it’s time to tell people about product or service. This is the time where marketers get down to work.

If we understand more deeply- marketing instead starts before the product. It involves understanding your consumer’s needs and developing a product accordingly.

Marketers start by identifying the target audience, develop market strategies, position a product and create communication message to promote it across the right channels.

So we discussed the fundamentals of marketing. Now let’s discuss how it work?

Digital Marketing v/s Traditional Marketing

Let’s understand digital marketing at first.

In simple terms, digital marketing means using digital channels such as blogs, website and social media as tools for marketing communication.

Whereas, traditional marketing on the other hands involves traditional channels like print media (magazines & newspaper), hoarding etc.         

The main difference between digital and traditional marketing is the communication channel or medium through which consumers or target audience encounters a marketing message.

Here need to focus on one point that is- the only difference is communication medium. Traditional marketing doesn’t mean it’s old fashioned. It’s still playing an important role in people’s lives.

In the same way-digital marketing is just an important as traditional.

The ideal and key approach to a great marketing campaign is to find the right balance between digital and traditional marketing.

Pros & Cons of Traditional Marketing

Pros & Cons of Digital Marketing

CATT Marketing Funnel

Do you know why we use funnel?

In simple words- to control the flow.

Marketing funnel is a process or path that your customers travel through. Here we will discuss very effective CATT marketing funnel invented by Digital Deepak

Let’s take a deep understanding on CATT funnel in details:

C- Content

A-Attention

T-Trust

T-Transaction

Content- Digital marketing is all about content. A good content is something that grab interest, credibility and attentions of your customers. It’s very important to create and develop a high quality content. Because it’s something that will attract customers towards your brand and also will increase traffic to your website/blog. Content can be in any form as like newspaper, website as per communication channel/medium perspective.

Attention- Once content is finalized, now it’s time to grab the attention of customers. Plan marketing strategies as like for digital marketing campaign- SEOs, e-mail marketing, google ads, and Facebook ads are there. If customers find content useful, they will share on their personal social media platform also.

Trust: This is something very important stage of the funnel. Without trust nobody will buy from you. Because customers only buy trust, value & benefits. Commitment should be there and need to ensure that you are meeting those commitments. Customers trust on other customers more as compared to brand directly.  Here we called it “word of mouth”. If you add value to someone’s life, they find it useful and beneficial then definitely they will share with other customers also. It will help you to gain more trust.

Transaction: This is closing step of CATT funnel. Once you gained the trust & attention of your prospects you have the opportunity to convert your prospects into customers.

CATT Marketing Funnel gives you a clear understanding on how to think and start, identify the gaps and develop appropriate marketing strategies. Deepak Kanakaraju genuinely one of the best digital marketer in India and I personally would like to recommend others to join Digital Deepak Internal Program if you are interested to learn digital marketing.

Integrated Digital Marketing

Wow, that’s the amazing thing.

Due to technology advancement and easy access, it’s very important for entrepreneur to make their digital presence. Because at present time an awesome website simple is not enough. Your digital presence has to make an impact.

There are various types of digital marketing tools such SEO, social media campaigns, email marketing, content marketing etc.

Integrated digital marketing as its sounds, the integration of multiple marketing strategies to form a unified online approach for your business.

Integrated digital marketing is most certainly the best way to build an online presence.

So now, what you think? What is the ultimate goal of marketing? Is it sales?

Yes and that’s absolutely true!

The ultimate goal of any campaign is sales.

But what about broad perspective?

The vital goal is to create a strong brand. A brand is always unique in its values as like products, service, culture etc. That’s awesome, apart from this what is more distinctive than being yourself?

Personal Branding

Here is something new!

Before starting, I would like to ask one question and I want you to think about it for a few moments.

What do you want to be known for?

It’s very easy for someone while it make take others a lifetime to figure out.

Let me make it clear here-personal branding is not just for someone who owns a business. Personal branding is much important for any digital marketer, influencer, trainer or a person who wants to share their story to the world.

So personal branding is the practice of marketing people and their careers as brands. It’s an ongoing process of developing and maintaining a reputation and impressions of an individual, group or organization.

Have a look at the profile of Deepak Kanakaraju, Mark Zuckerburg, Sunder Pichai, Dr. Vivek Bindra, these people are perfect example of personal brand.

In sum, your personal brand helps you stand out from everybody else. Let’s discuss Mass Trust Blueprint for improving personal brand.

Mass Trust Blueprint for Improving Your Personal Brand

Learn– Keep learning new skills

Work- Do implementation of skills, you learned.

Blogging: Start writing, create blog, and share values to audience.

Consult: Once you have skills and gained enough experience, start consulting people. If will help you to understand the market and needs of customers.

Mentor: Once you establish yourself, start mentoring others who want to become like you. It will help you to improve your knowledge.

Start-Up: After much confidence, experience & skills set you can start your own start up.

Conclusion

Oh yeah! Still you are with me.

Great! It’s not over yet.

I am so glad. I hope it was worth reading. Let’s discuss in short:

  • Marketing is all about creating a demand in market, make consumers aware about your brand/product & drive profitable customer action.
  • Marketing has a role throughout the entire process and product lifecycle. As there is one wonderful saying “Jo Dikhta Hai, Vhi Bikta Hai” means “what is displayed …is what is sold”.
  • The main difference between digital and traditional marketing is the communication channel or medium through which consumers or target audience encounters a marketing message.
  • CATT Marketing Funnel gives you a clear understanding on how to think and start, identify the gaps and develop appropriate marketing strategies. Deepak Kanakaraju genuinely one of the best digital marketer in India

Integrated digital marketing as its sounds, the integration of multiple marketing strategies to form a unified online approach for your business.

Personal branding is the practice of marketing people and their careers as brands. It’s an ongoing process of developing and maintaining a reputation and impressions of an individual, group or organization.

Wow, so that’s quite enough for this article.

Let me know in comment section: What do you feel about marketing, types of marketing medium (digital v/s traditional), CATT Marketing Funnel by Deepak Kanakaraju, Integrated marketing & personal branding?