At present time many retail stores are there who are offering the same or much similar products to your customers as you do. Due to the technology advancement and boom in e-commerce business everything is available online as well.
If you think that only thing is the “Product” that your customers are looking for than you are in the direct competition with every other retail outlet or brands and it doesn’t matter either it is offline or online business.
“Discount is not the solution”, the time when you have to rely on discount in order to set apart yourself from others, it’s result is low profit, insolvency and minimum guarantee that your customers will visit your store again for shopping.
Every retailer wants that their customers leave the store with their products that they are offering, but they don’t want that “the product to be the only preference” that work as a driven motivation in order to influence shoppers to visit retail store.
“Yes it is Experience that repeat again and again”. Product must be a second option. Experience is the only thing that work as a drive motivation and force customers to keep remember the same.
“Creating a signature shopping experience is not that much difficult but yes it require planning and training”.
Ways to improve and remember retail customers experience:
Happy Employees leads to make Happy Customers: Employees are the front lines of every business. They are the first face of your business because they are the one who deals directly with your customers. At present time your customers are more knowledgeable and intelligent than your employees and if your employees are unhappy or uninformed, customers notice the same.
On the other hand if your employees are happy, informed, educated and trained have good confidence and job satisfaction. That good confidence and satisfaction will be clear to your customers.
Engagement: It’s all start with the engagement and yes the first impression is the last impression. If at starting, customers are disengaged, they will not feel comfortable and it might be lead to “loss of sales”. Retail sales training will teach your employees that how to get in the game and engage with your customer effectively that will lead the “close of sales”.
Behavioral Feelings: Sometimes it observed that many retail employees are there who can’t afford the luxury products and they are selling to others. At sometimes it may lead to the feeling of jealousy and loss of sales as well.
Many brands are there who provide their product to their employees to use the same at working place and in personal life as well because this is the one way that helps the employees in order to build a rapport with the customers.
Well trained and confident sales people know how to attract and engage with customers that work as a driven motivation in order to close the sale. Customers wants to buy the product with the emotions and feelings.
Discounts may move your sales up in the short interval of time but in the long run successful business it would not work.
To increase your business and keep maintaining the high profit margin, retailer needs to create a “wow shopping experience” that will work as a “blue ocean strategy” and helpful to keep you apart from your set competitors.