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Leader’s Talk: Basics of Retail Insights from Industry Leaders

Are you working in retail?

Do you know about basics of retails?

Are you interested to know more about basics questions of retail and how to revert or act under different situations in retail?

Relax! here you will learn all about this.

Retail is one of the most amazing and fasted growing sector in India. And it’s important to learn what are the key basics understanding of retail and how to behave under different circumstances.

Here is a brief discussion with one of the retail professional who shared his valuable inputs on various aspects of retail in order to get retail insights from industry leaders.


Question: Why Do You Want To Work In Retail?

Answer: “I had a desire to work in retail store since long and this made me pursue my degree in Retail management.. Working in a retail setting environment where I get chance to help customers and organize stock is something that excites me.”

“Retail store seems like a really interesting place to work, with the variety of items and services that you offer, and I feel that given the opportunity, I could be an asset to the team.”


Question: What Makes You Suitable For This Retail Job?

Answer : Retail management is something that requires you to work in variety of departments and you need to deal with different kinds of customers. Appearing for an interview in the retail sector you need to possess certain skills that are mentioned below:

Interpersonal skills: In a retail industry you need to communicate with people the entire day so you need an excellent skill of handling diverse group of people.

Effective time management skills: In retail shops you have a very flexible schedule so with the help of time management skill you would be able to do quality work in the provided time.

Ability to stay calm: These stores have a very stressful working environment. So you need to stay calm at times when you are required to multi task.

Ability to handle cash: debit and credit card transactions- Handling transactions effectively indicates that you are trustworthy and able to work in the cash department as well.

Decision making skill: At times you have to act like a decision maker and coming up with creative ways to make sales and communicate with customers will create a good impression on the employer.


Question: How Would You Deal With An Angry Customer?

Answer: There are customers with a very short temper so working in the retail industry you must know how to deal with such kind of people. You can say something like this- “ I would respond in such a manner that satisfies my customer and he gets a proper solution to his problem without making any loss in the business.”

Here are tips for on how you can cope up with an angry or rude customer:

Remain calm: You need to remain calm at times when your customer yells at you in a very bad manner.

Don’t take it personally: When you are working for an organization you should not take things personally as you are responsible to maintain the reputation of that particular organization.

Be a good listener: An angry customer always wants to vent out his frustration so if you listen to them without a negative reaction, it would make them feel that they are being heard.

Show your sympathy: Sympathizing with an angry customer will help you in negotiating and solving the problem.

Apologize: If you say sorry in return of the customer’s complaint, you won’t loose anything. It would rather help you in calming down the situation.

Find a solution: Lastly you have to find the appropriate solution to the problem to satisfy your customer.


Question: Describe A Time Where Customer Wasn’t Happy And What Did You Do To Change It?

Answer : At times you may come across unhappy customers in the retail shop as satisfying a customer is the most difficult task here. So you can answer your employer like this- “I will try to keep my personal emotions at bay and will address the customers issues.”

Knowing your customers needs and expectations can also be a solution to make your customer happy by providing them the kind of service they want.


Question: How Do You Adapt In A Constantly Changing Environment?

Answer :“I would take most of the changes in a positive manner and will try to learn from it and will make improvement comparing my past performances.”

“Will keep track of the types of changes occurring and will looks after that the changes are positive or negative.”

Its not necessary that every time you will deal with same kind of customer or you will be working in the same department. There will be situations where you will be asked to work differently and in different areas. So flexibility is the most important quality employer must be looking at in you.


Question: A Co-worker Is Rude To Customers, What Would You Do?

Answer : Being rude to customer is not acceptable in the retail industry as they are considered as the king of the business. So here’s how you can answer this question- “I would try to find out the reason that why my co-worker is being rude and would do something to get control over the situation.”

“I’d try to communicate with my co-worker and make him understand the customer’s importance and would ask him to apologize and to make improvement in his behavior and attitude.”

“ I would try to control the situation as customer service is the priority of every retail industry and rude sales associates can create a negative impact on that reputation.”


Question: What Is Most Important – A Good Product Or Friendly, Fast Service?

Answer : For any customer a good product and fast and friendly service is equally important. If a customer doesn’t get good service while buying a product at one place he , may go to another retail store for a better service.

There is no restriction for him as now-a-days there are so many shops having the same product. Fast and friendly service can make a attract customers for the second visit too.

A superior product will needs no description and promotion so friendly and efficient customer service is what will set your company apart from the competition.


Question: What Would You Do If You Saw Someone Was Stealing?

Answer : “If I am working for a small retail store I would point out the customer that he or she is shoplifting. If the customer agrees on their mistake of doing and apologize I would just leave the matter through a warning.”

“If I am working for a big retail store I would point out the matter and will handover the whole matter to the security department of the store.”


Question: Drunk Customer Comes To The Shop. What Would Be Your Reaction?

Answer : If he just comes to buy something and leaves, I won’t have a problem. I’ll simple provide him what he asks for.

Such customers are very difficult to handle as they do not have ability to understand at that point of time. They need to be handled in a friendly manner rather than being rude to them. I would try to fulfill his requirement and politely make him leave. The problem arises when a drunk customer creates a scene.

If he misbehaves with any customer or employee and is not ready to listen, I might need to call the security or police.

Question: What Is The Mean Of Sales Generation?

Answer : A store manager must meet the monthly, quarterly, or annual sales goals, depending on the company’s fiscal cycle. This involves setting individual sales goals (quotas), holding contests for employees, or offering sales promotions.


Question: Who Is Retail Manager?

Answer : A retail manager is the person ultimately responsible for the day-to-day operations (or management) of a retail store. All employees working in the store report to the retail manager. A store manager reports to a district or general manager.


Question: What Are The Roles And Responsibilities Of Retail Manager?

Answer :

  • Human Resources, recruiting, performance management, and schedule workplace scheduling
  • Store business operations, including managing profit and loss, facility management, safety and security and banking, reassuring bank deposits are accurate
  • Product management, including ordering, receiving, price changes, handling damaged products, and returns
  • Team Development, facilitating staff learning training, and development
  • Problem solving, handling unusual circumstances
  • To understand the customer service principles
  • To handle problems and questions to customers


Also if you have any questions regarding Retail sales training, just shoot an email here- r[email protected] and I will try to answer them at my best.

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